Having all of the images and text for every page organized and ready to go is the most important part to cutting costs and saving valuable time.

Color schemes graphics and layout should be taken into consideration before sending your site content.

Preparing all of your photographs, logos or graphics in good condition and high quality helps tremendously.

Please keep in mind any legal considerations like copyrights of images and written materials

Never keep a visitor waiting
The majority of visitors will not wait for your pages to load. Instead they will just find another web site to visit; your web pages must be as fast as humanly possible at all times. Creating slow loading pages is only smart if your intent is to lose visitors.

The use of a confusing navigation structure
Your navigation structure should speak for itself; do not have your visitors trying to figure how to navigate from page to page. No visitor should have to use ESP or download an instruction manual in order to use your web sites navigation. Just because you know how to use it or you know what all of those symbols mean does not mean that everyone else will know too.

Have your web site navigation structured so the visitor can easily access what they want. If a visitor cannot access a specific item of information or product in 3 clicks or less, you may lose that visitor out of frustration. If the visitor gets lost within your site because of a poor navigation structure or cannot find what they are looking for they will leave your web site.

Never use pop up ad windows
That is it! Nothing more to discuss, never use them!
Do you really need to know why?