The sole purpose of search engine optimization is to gain high rankings in all the major search engines that account for 95% of all internet traffic. This search engine optimization results in a huge increase in targeted visitors to the website in question. The main objective with search engine optimization is to get your website placed as near to the top of the first page of results as possible. You would be surprised how many more visitors you would get to your site just by jumping a few places in the search engine rankings.

There is not a lot of point in having your website designed and no optimization carried out, unless your site is intended purely as a presence on the internet and not for promotional/marketing purposes. That is, a website you pointed people to rather than want people to find through a search engine.

If you have a product to promote or sell, search engine optimization is an absolute necessity. Without it your website will be buried in the bowels of the search engines and the only visitor you are likely to get is yourself checking to see if the site is still there!

The best way to go about search engine optimization is to incorporate the search engine optimization into the design of the website at the time of building it. Having your website designed and optimization implemented for the search engines from the start could save you a lot of money in the long run. Unfortunately, most website design companies know little or nothing about search engine optimization. This is not the case with Pittsburgh Design Agency website design. We can get you in the top twenty places, for the product you're marketing, at least, and it need not cost you a lot of money. Consider this. How did you find us? If you found us through a search engine we must have been at or near the top of the returned results or you'd not be here. We often "tweak" our pages to keep us, in most cases, in the top ten of most search engines.

The search engine optimization process starts with us researching the product you wish to market. This includes researching your competition, as most businesses on the internet have thousands of competing sites. We then dig out the keyword phrases, i.e, phrases people will use to search for your product, and incorporate these likely phrases into the text content of your site. This, along with other search engine optimization techniques, gets you the rankings you need to be uppermost in the search engine results.

Myths, Scams, and general B.S.
Trying to drive traffic to your web site is confusing, stressful, and can keep you awake at night. There are many so-called "web promotion experts" that know how much traffic means to web site owners, especially to businesses that depend on their web sites to generate sales and leads. These so-called promotion experts will tell you anything they think you want to hear as long as you are buying their system, products or paying them for their services.

You need to be leery of Search Engine Optimization and web promotion experts that cannot seem to drive traffic to their own web sites or resort to "secret methods" to try to elevate clients' web site traffic and popularity.

There are no secrets to web promotion. All the knowledge you need can be found on the Internet. What sidetracks most promotion campaigns is the lack of patience and the forms of web promotion being used. There are many systems for generating traffic but there are only a few that really work. Most web site owners try to target search engines and directories for their traffic. This is a very good choice because search engines/directories generate a lot of traffic to web sites. Just keep in mind there is more to search engine/directory traffic than just building a web site and submitting it.

Many submission companies say that effective web promotion can only be achieved by submitting your web site on a monthly basis. This is total nonsense and can actually hurt your promotion efforts. Every search engine and directory has different periods of time they want you to wait before you resubmit your web site. This can be 30 days or more. If you submit your site to those engines/directories every month and their waiting period is 6 weeks or 90 days, it could be considered as a form of spamming.