Your online marketing efforts will only be successful if your website’s landing pages convert traffic into sales or leads. Excellent ads can drive users to a website by the thousands, but the website must be usable. If the user finds the site does not appeal to them or is hard to navigate and understand, then that site is useless. Good web design is a fundamental part of successful online marketing.
Marketing Websites Online
Pittsburgh Design Agency has the benefit employing a staff with very diverse skill sets. Our marketers and web designers collaborate closely to create sites that convert traffic. Through customized landing pages and tight, streamlined websites, we have made an art and a science of leading users to the end goal – conversions.
Online Marketing Techniques
We offer a wide variety of online marketing techniques to our clients:
- Organic SEO We specialize in bringing users to our clients’ websites through organic search engine optimization. Organic SEO results in an influx of good, targeted, easily convertible traffic that comes to the website through specific, relevant keywords.
- Pay Per Click Advertising Pay Per Click is a great way to go after rankings for keywords that wouldn’t be cost effective to optimize your site for organically. PPC is also a great way to protect your brand. We can help you set up a successful campaign and use organic SEO techniques to ensure that you pay the bare minimum per click possible.
- Affiliate Advertising Creating interactive banners that attract targeted users on affiliate websites is one of our specialties. These banners, coupled with targeted, custom landing pages can generate sales as well as creating buzz about your brand name around the web.
- Social Media BuzzSocial media campaigns are a great way of getting your brand and your message in front of as many people as possible. A great social media campaign can be a huge asset to your company in terms of driving track to your website and keeping up with your online reputation.
- Viral Video Creation Nothing gets people talking like a hilarious video on YouTube or a great video presentation of a product or service. A good viral video can garner millions of views and become another link for your business on the search engine results page. Pittsburgh Design Agency can work with you to produce viral videos that will strengthen your online presence and send traffic your way.
Strategic Marketing Research
Pittsburgh Design Agency will not let you go blindly into the world of online marketing. We have created proprietary software that helps us get a firm grasp on your online market. Armed with this knowledge, we can develop a comprehensive strategic plan for your online marketing campaign and decide which of the techniques mentioned above would best suit your individual needs. Very few marketing consultants can provide the in-depth, internet-specific knowledge and advice that we can.
A Consulting Plan for Every Budget
Online marketing is a very flexible area of our business. We have created many different combinations of our consultation services ranging from basic SEO to full online marketing implementation and tracking. We try to make our consultation services as accessible as possible for small businesses while still offering the same full service quality to our larger clients. For more information about our online marketing packages, please contact a Pittsburgh Design Agency representative.