Both Search Engines and Users Love Copy.
One of the primary mistakes that most web designers make from a search engine point of view is failing to reserve enough screen space for text. Too many websites have image, flash, or media rich pages with little to no indexable content. The search engines can’t read or index anything written in pictures or information in videos. This means that to a search engine, a picture doesn’t say a thousand words…It says nothing.
Search Engine Friendly Copy Writing
Search engines require a certain amount of very keyword-specific text on a page in order to decide how relevant the page is to searcher. This on-page optimization is absolutely essential to ranking highly in search engine results. Pittsburgh Design Agency has copywriters on staff who know the ins and outs of writing copy for the search engines that attracts and engages users, all while keeping your message intact.
User Friendly Copy Writing
Text is by far the quickest way to get information across to the user. It loads quickly, and a user can instantly read and understand the message of the website. Since users are so quick to click away from anything that takes too long to load, a well-written sentence could be infinitely more valuable to users than a video or picture. Copy can be a primary conversion driver on a well designed website. Unlike many other web designers in Pittsburgh, we design sites around relevant text in an attractive and usable way.
Making Copy Attractive and Engaging
Aside from the importance of copy from the search engines’ and user’s point of view, we have the ability to style copy so that it can be attractive in and of itself. Many of the content-rich websites that we have created retain the polished, sleek look of an all-flash site and the interactive elements of an animation-heavy website. We do not sacrifice user experience with our use of copy, but rather add to it and make a more streamlined, easier to navigate path toward navigation.
SEO Copy Writing vs. Marketing Copy Writing
Many of our clients have outsourced their copywriting needs to advertising firms and other agencies. They end up with very user-friendly content that has no relevancy to their focal keywords at all, rendering it useless from an SEO perspective. Pittsburgh Design Agency gives you the advantage of top notch writers who are aware of the requirements of the search engines and can write great sales copy that appeals to both the SEs and users.