Using these tips will help you in- crease you web
ranking by a small portion.
If you really want to make an impact on today's web
world contact us at Pittsburgh Design Agency. We'll have you in
the top 10 search engine listings in no time.
1. Be sure to use your Title Tag to the fullest,
We recommend that you include 1-2 of your most important
keyword phrases in the title tag,but make sure you
don't just list keywords. If you just list keywords
you might be viewed as a spammer to the search engines
which can ultimately lead to you being blacklisted
by the search engines. Your title tag should include
your keyword phrases while remaining as close to
a readable sentence as possible.
2. Remember your page copy is very important? For
the best SEO results we recommend that each page
of your sites has at least 200 words of copy on
it (with your desired keywords heavily used in the
copy). There is some cases where this much text
can be difficult to put on a page, but the search
engines really like it so you should do your best
to increase the amount of copy where you can. Many
people do not realize that search engines actually
read through your site just like a visitor would.
This is probably one of the most beneficial search
engine optimization tips someone can give.
Google Dance
Once a month, usually during the 3rd or 4th
week, Google has a major shift in it's rankings.
This is when Google "tweaks" is algorithm,
and when it updates each sites PageRank and Back
Links.
During the month there will be minor changes in
rankings. This is called 'Everflux". But only
about once per month does Google Dance, updating
the back links and the PageRank. The dance usually
lasts about 3-5 days. During these days the Google
Results will vary widely.
The Google Spider is called Googlebot. Most sites
are revisited by Googlebot only around the Google-Dance
time.
How Googlebot works. The first time it
finds your site it may visit it every few days to
see if the content changes. The theory being that
if your site is constantly changing, then the Googlebot
will continue to return on a daily basis. But, if
the Google bot finds your site and indexes it, and
then returns to the site every week and the site
has not changed then Google will be apt to put you
on the "monthly dance" schedule.
The Google-Dance usually goes on for 2-5 days.
During these days results on Google tend to change
by the minute. After the Google-Dance is over each
site will have been adjusted for PageRank and Back
Links.
**Since August (the last Google-Dance), Google
has converted their spiders/Googlebot to update
sites much more frequently, than once a month. Sometimes
as much as twice a day! This is even more reason
to keep your sites up-to-date and change your material/copy
frequently. Those sites that Do NOT have constantly
changing information, will be updated by Google
every month or so.